Brand Changelog
A record of significant brand system decisions — what changed, why, and what was retired.
The brand had accumulated three shades of blue-violet across different product surfaces: #6862e4 (primary buttons), #7F5AF0 (accent/violet), and #4F46E5 (Tailwind indigo-600, used in ad creative). This created inconsistent vibrancy across channels and made the system harder to maintain. The decision: collapse all three into a single Indigo #4F46E5. Cyan stays as the accent (focus rings, logo, eyebrow text). Mint is demoted to a purely semantic success color.
Token changes
| Token | Before | After |
|---|---|---|
| --primary | #6862e4 | #4F46E5 |
| --violet | #7F5AF0 | #4F46E5 (alias) |
| --navy | #252940 | #1E2338 |
| --accent (light) | #F1EDFF | #EEF2FF |
| --accent (dark) | #33235F | #312E81 |
| --chart-3 | #6862e4 | #4F46E5 |
What’s retired
- Electric Violet — no longer a named brand color.
--violetremains as a back-compat alias pointing to indigo. Do not use in new code. - Mint as brand accent — Mint (
#2CB67D) is now a semantic-only color. Use exclusively via--success. Remove any directbg-mint/text-mintfrom non-success UI.
Logo update
The V-glyph right half moves from Cyan to Indigo in the primary and logomark SVGs. The on-dark variant uses Indigo-300 (#A78BFA) on the right half for contrast. Geometry is unchanged.